Organizational Structure, Roles & Process

Job Purpose

Owns the overall vision, quality standard, and commercial performance of Cairo Photo Academy. Accountable for positioning the academy as the leading media training provider in the market, and for the performance of every function reporting into this role.

Key Duties & Responsibilities

• Set the academy's strategic direction, annual business plan, and growth targets in line with CEO expectations
• Own the P&L: approve budgets, pricing strategy, and major investment decisions (markets, equipment, new programs)
• Provide direct leadership and performance management to Business Development, Digital Marketing, Admissions, Program Delivery & Quality, HR, and the Cost Accountant
• Chair a monthly performance review across all functions, using data from each department to course-correct quickly
• Safeguard the academy's brand and reputation as the market's premium, only-of-its-kind provider
• Approve new corporate partnerships, franchise/licensing opportunities, and strategic alliances
• Represent the academy publicly with media, industry bodies, and key corporate clients
• Ensure compliance with Egyptian labour law, tax regulation, and any relevant education/training accreditation requirements
• Own succession planning and leadership bench strength across the organization
• Personally intervene on any escalation that threatens quality, a key account, or the brand

Functional Competencies

• Strategic thinking and long-range business planning
• P&L ownership and financial acumen (budgeting, forecasting, margin management)
• Cross-functional leadership and organizational design
• Stakeholder management (board, corporate clients, media, government/accreditation bodies)
• Change management and scaling operations
• Data-driven decision making

Personal Competencies / Attributes

• Decisive, calm under pressure, comfortable owning tough calls
• High integrity, sets the ethical and quality tone for the whole academy
• Inspires and holds a small leadership team accountable without micromanaging
• Entrepreneurial mindset paired with operational discipline
• Excellent bilingual (Arabic/English) communicator, credible with corporate executives

Qualifications & Experience Required

• 10–14 years of experience, with at least 4 years in a General Manager, Country Manager, or senior-level role
• Experience running or senior-leading an education, training, creative-services, or hospitality business is strongly preferred
• Bachelor's degree required; MBA or equivalent postgraduate qualification is a strong plus
• Demonstrated record of P&L ownership for a business of comparable or larger scale

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	60,000 – 80,000	Proven leader, capable of running the academy day-to-day

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
EBITDA / net margin	Target set annually with Board/CEO	Monthly P&L consolidation
Overall student & corporate satisfaction level	≥80	Quarterly consolidated satisfaction survey, all program types
Staff & instructor retention	≥85% annual retention	HR headcount/exit records
Market position	Maintain #1 brand recognition in segment	Competitor/market review, enrollment share estimate

Bonus / Incentive Structure

Annual performance bonus of 10–20% of base salary, weighted: margin/profitability vs. target (50%), overall quality (50%). Paid annually after year-end close, approved by the Board/CEO. No monthly component — this role is measured on sustained annual performance, not short-term. Example: 90% of target = 2 months' salary bonus; 100%+ of target = 3 months' salary bonus. Target is reviewed annually (October of each year) to set next year's target with a minimum 10% increase.

Job Purpose

Owns direct, offline sales of corporate training contracts (B2B). A hunter role responsible for building and closing a pipeline of corporate clients and consistently hitting aggressive revenue targets — distinct from Digital Marketing, which drives demand for individual/one-to-one courses.

Key Duties & Responsibilities

• Identify, prospect, and directly approach companies for corporate media/content-creation training
• Build and personally manage a live B2B pipeline from first contact through proposal, negotiation, and signed contract
• Design tailored corporate training proposals and pricing packages, in coordination with the Academy Director and Cost Accountant
• Own and consistently achieve monthly and quarterly new-business revenue targets
• Represent the academy at business events, expos, and B2B networking opportunities to build a corporate contact network
• Negotiate contract terms directly and close deals with authority to push for the sale in the room
• Hand off signed corporate accounts cleanly to Program Delivery & Quality for scheduling and execution
• Maintain and grow relationships with existing corporate clients to drive repeat business and referrals
• Report pipeline health, conversion rates, and revenue achieved vs. target to the Academy Director weekly
• Keep a disciplined CRM/pipeline record so no lead or follow-up is lost

Functional Competencies

• Consultative and solution-based B2B selling
• Pipeline management
• Aggressive negotiation and deal-closing
• Proposal writing and commercial packaging
• Corporate relationship management / key account management

Personal Competencies / Attributes

• Aggressive, target-driven, comfortable with rejection and rapid follow-up
• Confident, persuasive communicator with polished corporate presence
• Self-starter who needs minimal supervision to generate own leads
• Resilient, treats a missed target as a trigger to adjust approach, not an excuse
• High personal accountability for numbers

Qualifications & Experience Required

• Minimum 8 years of B2B/corporate sales experience, with a demonstrable record of hitting or exceeding targets
• Experience selling training, education, consulting, or other B2B services strongly preferred
• Existing network of corporate HR/L&D or marketing decision-makers is a strong advantage
• Bachelor's degree required
• Fluent English and Arabic; confident presenting to senior stakeholders

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	25,000 – 40,000	Proven closer with an existing book of contacts — base is intentionally moderate because commission is where a top performer earns the rest

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
New corporate contracts signed	Quarterly quota (set annually)	Bitrix24/pipeline log, signed contracts
Corporate revenue vs. target	100% of quarterly target	Finance reconciliation of collected contract value
Win rate & average deal size	Improving trend quarter over quarter	Bitrix24 data
Client retention / referral rate	≥60% of corporate clients renew or refer	Account records

Bonus / Incentive Structure

Base salary plus capped commission on collected (not just signed) revenue, at 500,000 EGP. An additional one-month-salary kicker for hitting 100%+ of target four consecutive quarters rewards consistency, not just one big deal. Example: 100% of monthly target = earn full bonus; 100%+ of monthly target = earn a bit more than the bonus. Hitting 100% of target for 4 quarters in a row = 1 month's salary bonus at year end (targets and numbers to be finalized and announced by management).

Job Purpose

Owns the academy's digital presence and demand generation for individual and one-to-one courses — website, social media, paid advertising, and the digital sales funnel through to a qualified handoff to Admissions.

Key Duties & Responsibilities

• Manage and continuously update the academy website, course pages, social media, pricing, galleries, and bundles
• Plan, create, and publish content across all social media channels (Instagram, Facebook, YouTube, TikTok)
• Plan and run paid digital advertising campaigns (Meta, Google, TikTok) to generate qualified leads
• Produce or coordinate promotional content: reels, testimonials, student work showcases, course-launch campaigns
• Own the digital sales funnel — landing pages, WhatsApp/chat automation, lead forms, email/SMS follow-up sequences
• Design and run limited-time offers, discount campaigns, and course bundles to convert interest into sign-ups
• Track and report digital KPIs: reach, engagement, cost-per-lead, and conversion rate
• Hand qualified leads to Admissions with enough context to convert quickly
• Monitor competitor activity and market trends to keep the academy's positioning current
• Manage the marketing budget within limits approved by the Academy Director and Cost Accountant

Functional Competencies

• Paid social and search advertising (Meta/Google Ads) management
• Content planning and social media management
• Funnel design and conversion-rate optimization
• Analytics and performance reporting

Personal Competencies / Attributes

• Creative but data-driven — judges content by performance, not personal taste
• Fast-moving and comfortable with an always-on content calendar
• Detail-oriented with brand consistency
• Collaborative with Admissions and BDM to ensure smooth lead handoff

Qualifications & Experience Required

• 3–6 years of digital marketing experience, ideally in education, e-commerce, or a service business with a visual product
• Hands-on experience running paid social/search campaigns with a measurable ROI
• Comfortable with basic design/video editing tools (Canva, CapCut, or similar) — a strong plus
• Bachelor's degree in marketing, communications, or a related field
• Fluent English and Arabic; portfolio of past campaigns required at interview

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	15,000 – 25,000	Can independently run campaigns and report on ROI

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
Qualified leads generated / month	Monthly target set jointly with Admissions	Bitrix24 / lead-tracking system
Cost-per-lead (CPL)	Within approved budget threshold	Ad platform spend vs. leads generated
Website traffic → lead conversion rate	≥5% (benchmark, refine with data)	Website analytics
Return on ad spend (ROAS)	≥4:1 (benchmark, refine with data)	Ad platform reporting vs. attributed revenue

Bonus / Incentive Structure

Quarterly bonus up to 10–15% of base, weighted: qualified leads vs. target (50%), efficiency vs. budget (25%), and enrollment conversion rate of marketing-sourced leads (25%). Tying part of the bonus to actual Admissions conversion — not just lead volume — prevents chasing cheap, low-quality leads that never enroll.

Job Purpose

First point of contact for individual course inquiries. Converts marketing-generated leads and walk-ins into enrolled students, and manages the enrollment lifecycle.

Key Duties & Responsibilities

• Respond promptly to inquiries across calls, WhatsApp, social media DMs, and walk-ins
• Explain programs, pricing, and bundles clearly and persuasively to prospective students
• Convert leads to enrolled, paying students — owns individual enrollment targets
• Process registrations, payments, and maintain accurate student records
• Route corporate/B2B inquiries that come in directly to the BDM
• Track and report daily/weekly enrollment numbers and lead-to-conversion rate
• Maintain a professional, welcoming first impression consistent with the academy's premium positioning
• Flag recurring objections or drop-off points to Digital Marketing and the Academy Director

Functional Competencies

• Consultative, needs-based selling for individual customers
• Objection handling and closing
• Record-keeping accuracy
• Clear verbal and written communication

Personal Competencies / Attributes

• Warm, patient, and genuinely persuasive — represents the brand's first impression
• Organized and reliable with follow-ups; nothing falls through the cracks
• Resilient with repetitive inquiries; stays enthusiastic call after call
• Comfortable working to daily/weekly conversion targets

Qualifications & Experience Required

• 3–5 years of experience in sales, customer service, or admissions/registration, ideally in education or a service business
• Bachelor's degree preferred, not mandatory with strong relevant experience
• Fluent English and Arabic; excellent phone and messaging manner

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	10,000 – 15,000	Solid conversion record in a similar customer-facing sales role

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
New individual enrollments / month	Monthly target set by Academy Director	Bitrix24 / registration system
Response time to inquiry	<2 hours during working hours	Bitrix24/chat/WhatsApp logs

Bonus / Incentive Structure

Monthly incentive of a fixed EGP amount per enrollment closed above the monthly target (e.g. EGP 150–300 per additional enrollment, set by management), uncapped. Small quarterly top-up (equivalent to a few days' pay) for consistently meeting the response-time SLA, since speed-to-lead is one of the biggest levers on conversion.

Job Purpose

Ensures every course actually happens as scheduled (logistics, instructors, studios) and happens well (content standard, instructor performance, student outcomes). Combines operations with a built-in quality-control function.

Key Duties & Responsibilities

• Build and manage the course calendar: group, private, corporate, and online sessions
• Recruit, assign, and schedule instructors; track their attendance and delivery quality
• Manage studio, classroom, and equipment bookings and readiness
• Observe live classes periodically to check teaching quality against academy standards
• Run post-course student satisfaction surveys and track completion/drop-out rates as quality indicators
• Handle escalated student complaints about course quality and recommend instructor coaching, retraining, or removal
• Coordinate smoothly with BDM (corporate handoffs) and Admissions (individual enrollments) on scheduling capacity
• Report delivery metrics, quality scores, and instructor performance to the Academy Director monthly

Functional Competencies

• Operations planning and resource scheduling
• Curriculum/quality auditing
• Vendor/freelancer (instructor) management
• Data-driven quality tracking
• Process discipline under a busy, multi-course schedule

Personal Competencies / Attributes

• Highly organized, systematic, unfazed by juggling many moving parts
• Diplomatic but firm — able to give instructors direct, constructive feedback
• Genuinely invested in the student experience, not just logistics
• Calm problem-solver when schedules or instructors fall through last-minute

Qualifications & Experience Required

• 5+ years in operations, program/training coordination, or academic administration
• Experience managing freelance instructors/trainers and physical facilities is a strong plus
• Background or genuine interest in media education is an advantage, not mandatory
• Bachelor's degree required
• Fluent English and Arabic

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	16,000 – 25,000	Runs both operations and quality checks independently

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
Course completion rate	≥90%	Attendance records
Student satisfaction per course	≥80%	Post-course survey
Instructor quality score	≥85% on QC checklist + student feedback	Class observations + survey data
Schedule adherence / cancellation rate	<5%	Scheduling system logs
On-time delivery of corporate contracts	100%	Delivery log vs. BDM contract terms

Bonus / Incentive Structure

Quarterly bonus up to 10% of base, weighted: student satisfaction vs. target (40%), completion rate (30%), on-time/reliable delivery including corporate contracts (30%). Rewards quality outcomes, not just activity.

Job Purpose

Owns the full employee lifecycle for the academy — specifically recruitment, contracts, employee relations, and policy — as a dedicated function rather than a shared/outsourced service.

Key Duties & Responsibilities

• Draft and manage instructor contracts, schedules, and payment coordination (with the Cost Accountant)
• Maintain accurate personnel files and leave records
• Handle employee relations — grievances, conflict resolution, and disciplinary matters
• Coordinate payroll input and benefits/social-insurance administration in line with Egyptian labour law
• Write and maintain HR policies (code of conduct, attendance, instructor guidelines)
• Advise the Academy Director on staffing needs and org-structure decisions

Functional Competencies

• Egyptian labour law and social insurance administration
• Recruitment and onboarding
• Employee relations and conflict resolution
• HR policy writing and implementation
• Basic payroll coordination

Personal Competencies / Attributes

• Discreet and trustworthy with sensitive personal and pay information
• Fair-minded — balances staff wellbeing with business needs
• Approachable, so staff and instructors feel comfortable raising issues early
• Organized with strong attention to legal/documentation detail

Qualifications & Experience Required

• 3–5 years of HR generalist experience, ideally in a small-to-mid-size company
• Solid working knowledge of Egyptian labour law and social insurance procedures
• Bachelor's degree required; HR certification (e.g. CIPD, SHRM, or local equivalent) is a plus
• Fluent English and Arabic

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Market / solid	13,000 – 19,000	Independently manages the full HR cycle

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
Time-to-hire	<21 days for standard roles	Recruitment tracking log
Staff & instructor retention rate	≥85% annual	HR headcount/exit records

Bonus / Incentive Structure

Annual bonus up to 10% of base, weighted: retention rate (50%), hiring turnaround time (50%). Kept modest and annual — this role safeguards people and compliance, so it shouldn't be pressured by short-term incentives.

Note

This role may initially be shared across CPA's group of companies as a centralized HR function to manage cost, while maintaining this same role structure for future reference; budget will be calculated accordingly.

Job Purpose

Provides independent financial control over costs, pricing, and profitability across all revenue streams (corporate, one-to-one, group, online) — a check that is not tied to sales targets.

Key Duties & Responsibilities

• Track cost-per-course: instructor fees, studio/equipment costs, materials, and overhead allocation
• Calculate true profitability per program type (corporate vs. individual vs. group) and flag underpriced offers
• Maintain the academy's budget, monthly P&L, and cash-flow tracking
• Reconcile instructor payments, freelancer invoices, and vendor costs
• Prepare monthly cost/margin reports for the Academy Director to support pricing and investment decisions
• Flag any deal — especially large corporate contracts — that risks being sold below a healthy margin
• Support statutory bookkeeping, tax filings, and external audit requirements as needed

Functional Competencies

• Cost and margin analysis
• Budgeting and cash-flow management
• Pricing analysis and commercial judgement
• Financial reporting (P&L, budget vs. actual)

Personal Competencies / Attributes

• Independent-minded — comfortable pushing back on sales/marketing pricing when margins are at risk
• Precise and methodical
• Clear communicator of financial data to non-finance managers
• Trustworthy with sensitive financial and pay information

Qualifications & Experience Required

• 3–6 years of accounting/cost accounting experience; CMA or working toward CMA is a strong plus
• Experience in a service-based or education/training business is preferred
• Bachelor's degree in accounting or finance required
• Familiarity with a standard accounting system (QuickBooks)
• Fluent English and Arabic

Salary Scale (Monthly, EGP, Net Base)

Candidate Calibre	Monthly Base (EGP)	Notes
Excellent / top-tier	15,000 – 22,000	Independently runs costing, budgeting, and margin reporting

Key Performance Indicators (KPIs)

KPI	Target	How It's Measured
Budget variance	Within ±5% of approved budget	Monthly P&L vs. budget
Gross margin per program type	Meets target margin set with Academy Director	Costing reports by program (corporate/individual/group)
Month-end close timeliness	Within 5 business days	Finance close calendar

Bonus / Incentive Structure

Annual bonus up to 8–10% of base. This role is rewarded for financial discipline and accuracy, not for approving higher-risk deals, to preserve its role as an objective check on BDM and Marketing pricing.